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The Dodge brand is going the distance as the title sponsor of the “Dodge Rock ‘n’ Roll Virginia Beach Half Marathon presented by SunTrust.” Approximately 30 employee runners are driving a caravan of Dodge vehicles that will grip the pavement from Auburn Hills, Mich., to Virginia Beach, Va., over the Labor Day weekend. The Dodge running team will lace up their running shoes and participate in the Virginia Beach Half Marathon on Sunday, Sept. 5. In addition to being title sponsor of the event, the Dodge brand will proudly show off its all-new 2011 Dodge Durango as the official pace vehicle.
Three all-new 2011 Dodge Durango SUVs will lead the caravan of more than a dozen Dodge brand vehicles on the two-day trek. Employees geared up in Dodge Grand Caravans, Challengers, Chargers and a Journey, will leave the company’s Auburn Hills Headquarters on Thursday, Sept. 2, and make the two-day trek to earn their stripes in the Virginia Beach Half Marathon, with plans to stop at the Safford Chrysler, Jeep®, Dodge dealership in Fredericksburg, Va., along the way. Dodge brand fans and marathon supporters can go along for the ride via the Dodge brand Facebook page at www.facebook.com/dodge and the Dodge brand Twitter handle (@dodge).
“At the Dodge brand, we are passionate about our products, and we’re also passionate about living life to the fullest,” said Ralph Gilles, President and CEO – Dodge Brand, Chrysler Group LLC. “Running is a fun, energetic and healthy sport that reflects many of our own brand values, and participating in the Rock ‘n’ Roll Marathon Series is an excellent opportunity to expose our brand to the more than 1 million people who are somehow involved in or touched by the series.”
Marathon runners and attendees will be fully immersed in the Dodge brand experience with interactive mobile applications, such as Facebook and Twitter, throughout the event’s two-day Health & Fitness Expo. Running enthusiasts also can check out training tips and runner profiles on the Dodge brand Facebook page. On-site, the brand will have a display that features the all-new 2011 Dodge Durango. The display will be staffed by Dodge running team members, who will answer product questions and provide additional Dodge brand product information.
The Dodge Rock ‘n’ Roll Virginia Beach Half Marathon is part of the Rock ‘n’ Roll Marathon Series. The series of marathons and half marathons combine entertainment and running in a unique way. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. With more than 300,000 runners participating at 14 events across the nation, it is the largest and most widely attended marathon series in the world.
“The Competitor Group is pleased to officially welcome the Dodge brand into our Rock ‘n’ Roll family. We share a commitment to quality performance, dedication and passion for a healthy lifestyle,” said Peter Englehart, CEO of the Competitor Group. “We’re delighted that Dodge has chosen our Virginia Beach half marathon to unveil its new Durango, which will lead more than 20,000 runners across the finish line on Sunday.”
This year, the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon celebrates its 10th anniversary. Approximately 20,000 half marathon runners and walkers are expected to participate.
http://www.prnewswire.com/
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